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About iBuild Fitness

“Strength is built — not given.”

“Strength is built — not given.”

“Strength is built — not given.”

My name is James Knockett, founder of iBuild Fitness, and for more than 20 years I’ve dedicated my life to helping people become stronger, healthier, and more capable versions of themselves.

As a 50-year-old former United States Marine, discipline, integrity, and resilience are at the core of everything I do. My coaching style is direct bu

My name is James Knockett, founder of iBuild Fitness, and for more than 20 years I’ve dedicated my life to helping people become stronger, healthier, and more capable versions of themselves.

As a 50-year-old former United States Marine, discipline, integrity, and resilience are at the core of everything I do. My coaching style is direct but encouraging, rooted in the belief that anyone can transform with the right guidance, consistency, and accountability.

A Coach With Real Experience

“Strength is built — not given.”

“Strength is built — not given.”

I’ve trained every age and every fitness level — from kids to adults in their 80s. My background includes preparing recruits for the military, FBI, and other government agencies, coaching youth and college athletes, and working with CEOs, executives, and everyday adults who want to move, feel, and live better.

My approach blends science-ba

I’ve trained every age and every fitness level — from kids to adults in their 80s. My background includes preparing recruits for the military, FBI, and other government agencies, coaching youth and college athletes, and working with CEOs, executives, and everyday adults who want to move, feel, and live better.

My approach blends science-backed training with the discipline and mindset I learned in the Marine Corps. You won’t get cookie-cutter workouts — you’ll get purposeful programming tailored to your goals, your body, and your lifestyle.

Let’s Build Your Next Chapter

“Strength is built — not given.”

Let’s Build Your Next Chapter

Whether you want to improve strength, lose weight, compete, recover from injury, or step into a new level of performance — I’m here to guide you every step of the way.


Strong is built. Let’s build yours.

— James Knockett, iBuild Fitness

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